Tips for Directing Non-Actors
Oftentimes in the video world, you’ll find yourself working with non-actors in a scripted piece. There are both pros and cons to working with non-actors, as well as some strategies that can help them give the best performance possible. The biggest pro a non-actor has going for them is authenticity. You can get fun, unexpected […]
Working with Multi-Camera Sequences in Premiere Pro (v24.5)
Multi camera editing… It seems like most editors either live in the world of long-form multi-camera sequences or they almost never use that workflow at all. For a lot of editors, you might regularly find yourself starting with a lengthy interview shot with multiple cameras, but only about 60-90 seconds of it end up in […]
6 Steps to Crafting Engaging Corporate Social Media Videos
Let’s face it, mastering corporate social media can be like a relentless ocean voyage. Its scale is massive, there can be raging storms, and if you don’t know how to right your ship and follow that North Star all the way ‘til morning then… ok I’ve lost the metaphor. But my point is in order […]
Let’s Look at Look LUTs
There was a time when I bought into the promise of LUTs (Lookup Tables). Like so many other editors, I couldn’t resist the idea of a tool that would color-grade my footage with a single click. LUTs promised to transform raw footage into cinematic masterpieces effortlessly. A LUT that can make my footage look like […]
WHACK IT!
Does your scene need a romantic dream-like look? Or maybe you’re trying to show a character’s dwindling consciousness. Or maybe you are making a crazy metal music video that needs to look distorted. Then you just need to WHACK IT! This is a technique known as Lens Whacking. Lens whacking is when you detach the […]
The ROI of a Video Ad: How to Measure Its Impact (Without Needing a Degree in Math)
Alright, let’s talk about something everyone cares about: money. Specifically, your money and how video ads can turn it into more money—because who doesn’t want that? In the world of digital marketing, video ads are like the glitter of the internet—they catch everyone’s eye. But the real question is, are they worth the glittery price […]
AI in Premiere Pro: The Best & Worst New Features
As AI-generated content improves, those of us in video production grow understandably wary. I mean, it’s natural to worry about being replaced by a robot. Luckily for us at XVP, our editing go-to Adobe Premiere Pro has been rolling out AI features that help us out (and some that can still use a bit of […]
Working With (Bad) Audio
When you’re a video editor, you spend a lot of time futzing around with audio. Sure, if you’re on a network show or a movie, you can probably just hand off the audio to a ProTools engineer and let the expert take care of it while you focus on the edit. But if you’re working […]
Conducting Better Interviews
Interviews are a big part of any videographer’s job. Whether it’s promotional, documentary, or corporate communications, executing great interviews is an important skill to learn. But while the technical aspects of a great looking and sounding interview may be straightforward, actually conducting the interview can require a certain skill set. How do you get that […]
